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It's common for Walmart to convince brand name manufacturers to make "special" (aka cheaper) versions of their normal SKUs for sale at Walmart. Usually this me
by fpgaminer 9y ago
It's common for Walmart to convince brand name manufacturers to make "special" (aka cheaper) versions of their normal SKUs for sale at Walmart. Usually this means the product's packaging, contents, and specs stay more-or-less the same, but the general quality of the item is lower in various hard to discern dimensions (cheaper plastics, less metal parts, etc). The idea, I imagine, is to trick comparison shoppers into thinking they got a deal, when really they got exactly what they paid for.
I imagine DG and other stores are doing the same thing, or at least taking advantage of the alternative SKUs.
Side note: Contrast this with Costco, which does the opposite. They get manufacturers to release better versions of their normal SKUs, either higher quality, extra features, extra doodads. My last company sold an electronic product and for a brief time struck a deal with Costco to sell in a few of their stores. Normally our package just includes the product and power supply, but they asked us to also include an HDMI cable for the Costco version of the packaging, just to make things easier for customers (most customers needed an extra HDMI cable to use our product any way, but we never included one usually because our margins tended to be quite thin).
So I've experienced Costco's reverse-Walmart tactic both as a customer and a supplier. It was a neat thing to learn!
- tomcam 9y agoBest Buy and Wal-Mart love to hit their customers with the HDMI cables, which clearly make up for lost margins on the printers. I often see them priced in $20 territory.