My intent was to argue against the quote, not the article. He is implying that the advertising industry uses this, which is not true and could easily be convert

My intent was to argue against the quote, not the article. He is implying that the advertising industry uses this, which is not true and could easily be converted into scary clickbait ('Advertisers now have the ability to track your every move - why does coco cola know where you buy coffee?' ) I do wish they would've said what dsp or exchange they used, I'm not familiar with any that could do this.