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> Maybe across the spying/intelligence industry, but advertisers don't care about individuals at all. This is an interesting experiment, but most platforms don'

> Maybe across the spying/intelligence industry, but advertisers don't care about individuals at all. This is an interesting experiment, but most platforms don't enable this type of tracking and no advertiser would ever need/want to do it. I disagree. If a company selling an extremely expensive implementation of something could serve ads directly to only the decision makers in that type of product, it would be a very valuable target and absolutely worth pushing ads to a single individual.

soared 9y ago
True except these are display ads and cost $1000, which would be 10x more effective if spent on another channel. I suppose 0.0001% of advertisers might use this.
- dmitriid 9y ago
  Think political campaigns, global product pushes etc. If you can bulk push near-individual custom ads tailored to highly specific target groups, you potentially gain much more than just blanket advertisement
  - soared 9y ago
    Well if you want to spend $4000 (media costs, campaign management, creative, etc.) to acquire a user, I guess. But you can already tailor ads to incredibly specific groups, no need to get to an individual level. For global-size campaigns or political campaigns this level of granularity is needlessly expensive.
- wtvanhest 9y ago
  I wasn't commenting on the cost, just the statement that it had no value. But... I do think $1,000 to find out who + $2.00CPM to bombard a CFO about a $50mm financial software investment for years would be a massive ROI. It would just help the sales team make it work.
  - soared 9y ago
    Definitely worth it in rare situations, but the cpm to hit 1 person is massive - hundreds or even thousands of dollars.
    - FridgeSeal 9y ago
      But that doesn't matter because you'd only be targeting a single person and they're only going to generate at most a few hundred impressions, so your bill is going to be super cheap.

soared 9y ago

True except these are display ads and cost $1000, which would be 10x more effective if spent on another channel. I suppose 0.0001% of advertisers might use this.

dmitriid 9y ago
Think political campaigns, global product pushes etc. If you can bulk push near-individual custom ads tailored to highly specific target groups, you potentially gain much more than just blanket advertisement
- soared 9y ago
  Well if you want to spend $4000 (media costs, campaign management, creative, etc.) to acquire a user, I guess. But you can already tailor ads to incredibly specific groups, no need to get to an individual level. For global-size campaigns or political campaigns this level of granularity is needlessly expensive.
wtvanhest 9y ago
I wasn't commenting on the cost, just the statement that it had no value. But... I do think $1,000 to find out who + $2.00CPM to bombard a CFO about a $50mm financial software investment for years would be a massive ROI. It would just help the sales team make it work.
- soared 9y ago
  Definitely worth it in rare situations, but the cpm to hit 1 person is massive - hundreds or even thousands of dollars.
  - FridgeSeal 9y ago
    But that doesn't matter because you'd only be targeting a single person and they're only going to generate at most a few hundred impressions, so your bill is going to be super cheap.