I happen to agree. I live all of 20 minutes from the article's location and drive through it twice a week on average (I live in Grove, OK) DG's got several st

I happen to agree. I live all of 20 minutes from the article's location and drive through it twice a week on average (I live in Grove, OK) DG's got several stores around here, and it's amazing on the placement of them to be honest. It isn't really just a "find a hole in the ground where there's no competition" Dollar General (at least in this area) likes to plant a store in a location that is just outside of the city limits and soaks in a TON of business on the dynamic of "do I drive all the way in town for X, or do I make a quick trip." Across the board, they aren't cheaper on a unit by unit cost, they just offer smaller amounts/package and sell for slightly less to give that perception. One down the road next to me is always packed. They're just too accessible when the alternative is driving half an hour into town.