Zelle is not new. Zelle has existed as clearXchange since 2011. The Zelle branding is new as of 2016, but the underlying service has not changed. Most of the pa

Zelle is not new. Zelle has existed as clearXchange since 2011. The Zelle branding is new as of 2016, but the underlying service has not changed. Most of the participating banks individually branded the service prior to the Zelle rebranding. https://en.wikipedia.org/wiki/ClearXchange https://en.wikipedia.org/wiki/ClearXchange