Say what you will about this, but you gotta admit that it's perfectly catered to the Instagram selfie crowd, and she's definitely going to make a pretty decent

Say what you will about this, but you gotta admit that it's perfectly catered to the Instagram selfie crowd, and she's definitely going to make a pretty decent amount of money off this idea before it's all said and done. It hits all the points: unicorns, bright colours, and twee feminism. Not my thing, but kudos to her for making it work.