The problem is everywhere now. I think the trend originated with ideas from Material Design. There is no aesthetic restraint with animation these days, and it's

The problem is everywhere now. I think the trend originated with ideas from Material Design. There is no aesthetic restraint with animation these days, and it's terrible for accessibility. It's bleeding over into Windows 10 too, which I just noticed a few days ago when helping someone with his computer. It's bleeding over into Firefox, where small UI elements that are not the main area of focus are starting to animate. Chrome is even worse with animation by "flashing" elements after the user's focus has already moved to other parts of the UI. Animating nearly everything on a page is like putting 4 inches of frosting on top of a cake that is only 4 inches thick. Designers should be thinking: how can I minimize animation so that it only serves its essential purpose: bringing attention to the current area of focus in the most inconspicuous way where there is no other way to make things clear. Only one part of the page should animate at a time, and it shouldn't animate after the user's focus has left that area. There shouldn't be a delay between a user's action and animation, because that can cause a kind of "animation shock" in people who have motion sensitivity. Don't create elements suddenly get shoved into a user's face at high speed, especially with "boingy" easings. Consider whether people are reading your content or playing a game. If they are supposed to read something, minimize animation -- think: "how can I remove as much animation as possible?". If they are playing a game, animation is fine. Parallax can be nauseating. I wanted to like Google Plus, but had to stop using it once the animation got out of control. I stopped using Trello for mobile because of it. I close a lot of websites due to the animation, and Android phones have become really hard to use. See also: - https://www.webaccessibility.com/best_practices.php?technology_platform_id=11 https://www.webaccessibility.com/best_practices.php?technolo... - http://simplyaccessible.com/article/animations/ http://simplyaccessible.com/article/animations/