Agreed, I was thinking it was a riding helmet, then I saw the mention of pollution and thought it was maybe just for walking around, but then there's the Armor

Agreed, I was thinking it was a riding helmet, then I saw the mention of pollution and thought it was maybe just for walking around, but then there's the Armor dropdown which seems to hark back to being riding related. ¯\_(ツ)_/¯ That said, it does look cool and I'm all for some wearable tech, if only for bad ideas that lead to good ones.