I always thought it was a marketing term, where a certain store is willing to say “we’re confident that this can be eaten raw” and not some legal or regulatory

I always thought it was a marketing term, where a certain store is willing to say “we’re confident that this can be eaten raw” and not some legal or regulatory standard of quality or freshness—that is, I thought the idea that it’s a popular misconception was itself a popular misconception. Moreover, I’ve even heard it used to describe simply “species of fish that are commonly considered safe to eat raw”.