4 ms·
Boeing is playing an extremely dangerous game here and they just keep on doubling down. They have an awful lot to lose if other countries, especially the EU, st
by sho 9y ago
Boeing is playing an extremely dangerous game here and they just keep on doubling down. They have an awful lot to lose if other countries, especially the EU, start to think they've crossed the line.
A lot of people think their management decline started when they moved their HQ to Chicago, away from their R&D and manufacturing. But prior to this incident they demonstrated not only how much influence they can wield in the US Govt, but their willingness to use it whatever the appearance, with the KC-46A contract - the US Military had already decided to buy Airbus's a330-derivative tanker aircraft, but Boeing managed to get the decision overturned and their objectively inferior tender accepted instead. From the press coverage at the time the unfairness, and near-corruptness, of this manoeuvre was not lost on other governments.
And now this - again they have demonstrated their hooks into government at the highest levels and willingness to use them for dirty tricks, in this case an outrageous 300% tariff on a tiny non-competitor based on absurd arguments about healthcare costs. Literally no-one in the aviation community thought it was even slightly reasonable.
So now they've driven that tiny company and its airline program (and to be fair, they made a lot of their own mistakes) into the arms of their biggest competitor and by extension the EU. The biggest strategic blunder imaginable. Now the C300 is an EU program. And yet they just keep upping the ante:
https://twitter.com/Boeing/status/920373843142864896 https://twitter.com/Boeing/status/920373843142864896
Last week they were trying to dare the governments of Canada and Ireland to start a trade war. Now it's the governments of France and Germany as well. And yet they continue to just hold down that accelerator. It's not lost on anyone that their theme of "america first no matter what" and hardball negotiations/threats by twitter seems eerily reminiscent of the current government in DC.
So yeah. Boeing, and by direct extension the US Government, seems intent on playing an ever more dangerous game of Trade War Chicken with an ever increasing list of opponents. If they win the battle but lose the war, like they did with BBD, the solution is to start a bigger war. It's shocking, it's arrogant, and America's biggest exporter has a lot to lose should anyone decide to call their bluff.
The geopolitical implications of this are interesting too. Just like there's no way Boeing is acting like this without assurances from the government that it's got their back, there's no way Airbus would have moved without assurances from its own member governments. The speed of the action was breathtaking - negotiations only started in August. This can only mean that the EU feels it has the upper hand should any real dispute arise. It's pushed Canada closer to the EU too. I wonder what's next.