I think there are two very different definitions of fresh causing confusion. I've seen US supermarkets keep fish on display for like a week, at which point it d

I think there are two very different definitions of fresh causing confusion. I've seen US supermarkets keep fish on display for like a week, at which point it develops a very off "fishy" odor. I don't even think it occurs to the Japanese that anyone would do this, or they would be horrified to find out, but when Americans talk about fresh sushi they probably mostly mean sushi NOT having the nasty off flavors. You rarely hear "that was a great burger, so fresh" because we don't have such a quality control problem with beef (as far as I know).