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> There are a lot of iPad owners not on Facebook, who are arguably a major market segment for Apple. Facebook has somewhere around 120 million active users in
by dlsspy 16y ago
> There are a lot of iPad owners not on Facebook, who are arguably a major market segment for Apple.
Facebook has somewhere around 120 million active users in the US alone. The US has around 307 million active residents. 1/3 of the population of the US is on facebook. A good number of the remaining 2/3 probably don't have their own means to buy things (e.g. that includes nearly 60 million people who are too young to be eligible for a facebook account).
- slantyyz 16y agoYou forgot about too old or tech-illiterate. I can't be the only person to have said "the iPad is the perfect device for my -insert older relative here-". And I would bet there's a significant portion of that segment isn't on Facebook. Don't forget that there's a percentage of Facebook users that are businesses, fake users, "employer friendly" duplicate accounts, and people who lie about their location. That's not counting people who lie about their demographic information, either. I don't doubt there's a large number of Facebook users, but you can't take everything at face value.
- flatulent1 16y agoYears ago I read about a study that went on and on with interesting things about the people of Beverly Hills California. What the people doing the study hadn't figured out was that virtually everyone in it had made up their info and wasn't in Beverly Hills at all. In picking a ZIP code other than their own to use the first thing that came to mind was 90210, the name of a tv show.