It's dumb when Apple does it too but it's less dumb because: - There's more than one previous iPhone - It's a broader statement. There are multiple variants s

It's dumb when Apple does it too but it's less dumb because: - There's more than one previous iPhone - It's a broader statement. There are multiple variants so the new one isn't guaranteed to be more powerful (e.g. iPhone 5C is the same power as iPhone 5)