“We have to tell our story differently because what people know about us is not really who we are anymore,” My last sale (of macbook) on Ebay was to somebody c

“We have to tell our story differently because what people know about us is not really who we are anymore,” My last sale (of macbook) on Ebay was to somebody clearly trying to scam me. But they were not good at it. I knew they were trying to scam me but I also knew ebay protects the seller as long as you can prove the package went to the address from the payment and the weights and sizes for the package made sense. "Not really who we are anymore"... meaning a trustworthy place to sell junk?