i don't know that it requires custom code, but it would require the ability to write declarative rules for selecting the content (many marketing automation syst

i don't know that it requires custom code, but it would require the ability to write declarative rules for selecting the content (many marketing automation systems now have a visual campaign sequencer which is similar in functionality). it would combine essentially a CMS with marketing automation, where content can be fed into the system (either created or curated) and the newsletter template would slot the selected content into the available spaces based on the rules (and/or via machine learning). but yes, machine-selected content would be a logical next step after what i'm describing.