The numbers are interesting, but I think mtype projects too much of their opinion on the data. For instance, they describe the "elites" as "selfish elites". Th

The numbers are interesting, but I think mtype projects too much of their opinion on the data. For instance, they describe the "elites" as "selfish elites". They also go on to say that "the selfish are more likely than non-selfish elites to jump on the opportunity to take work and the web deeper into their lives. The unselfish are less likely to be single-mindedly ambitious and more likely to be attuned to the needs of their families and other private, offline pursuits. Also keep in mind that all of these personality correlations are independent. Perhaps simply the willingness to shell out hundreds of dollars for an unproven personal device correlates with selfishness" Interestingly, their data shows that iPad owners listed "Greed" and "Pride" as their biggest sin to a much lesser extent than iPad critics. However, compared to critics, to a much greater extent, iPad owners listed "lust" and "overeating" as their biggest sin. The mytype guys seem to think that the "lust" and "overeating" data confirm the "selfish" nature of elites, while conveniently ignoring the data on "greed". Regardless, it is possible that X's greatest "sin" may be overeating and Y's greatest sin may be "Pride". Yet, if you compare X and Y on "overeating" alone, you may well find that Y overeats a lot more than X. The mytype guys don't seem to consider this scenario at all