This might be one of the best explanations I have seen for MS ad copy and marketing in general. Thanks for the insight. I never actually considered it from an

This might be one of the best explanations I have seen for MS ad copy and marketing in general. Thanks for the insight. I never actually considered it from an "internal customer" (i.e. the boss) perspective. I just always saw them as painfully out of touch, but it isn't an "out of touch" issue; it is a focus issue.