Tl;dr - It looks like a rebranding to charge more for single creative pro users that previously would have gotten nearly the same benefits of the personal plan

Tl;dr - It looks like a rebranding to charge more for single creative pro users that previously would have gotten nearly the same benefits of the personal plan for, I think, half the price. They are injecting a tier in between the normal plan and the teams / business plan. Selective sync isn't actually new despite the marketing spin that now it's available on a per file level. Nor are expiring and protected links. The webpage builder tool is new. Edit: Surprised to see someone downvoted this. Look at Dropbox's feature page… this stuff already exists.