I can't even count the times they say Macbook Pro... Can't they just let the product shine by itself instead of trying to make the competition look bad? Do they

I can't even count the times they say Macbook Pro... Can't they just let the product shine by itself instead of trying to make the competition look bad? Do they really need to get that low? Don't get me wrong, I dislike 99% of apple products, but it makes the entire ad just awful...