tl;dr Company doesn't offer enough for a domain that's their own company name .com. Domain name is probably worth less then $25k. Company launchs and grows r

tl;dr Company doesn't offer enough for a domain that's their own company name .com. Domain name is probably worth less then $25k. Company launchs and grows really big. Company trademarks the domain and manage to buy it for $250k. They manage to call it a success.