I was drawn to the bar by the simplicity of the design. Seems I wasn't the only one. RXBar's packaging and design (by design firm Scott & Victor) won a 2017 Inc

I was drawn to the bar by the simplicity of the design. Seems I wasn't the only one. RXBar's packaging and design (by design firm Scott & Victor) won a 2017 Inc Magazine Award [1]. As is often the case, the redesign changed the firm's fortunes and was instrumental in getting the product into major retailers. [1] https://www.inc.com/magazine/201706/stephanie-schomer/rxbar-protein-bar-design-awards-2017.html https://www.inc.com/magazine/201706/stephanie-schomer/rxbar-...