> ordinarily when you try to use your knowledge of psychological tendencies in the artful manipulation of someone whose trust you need, you will be making both

> ordinarily when you try to use your knowledge of psychological tendencies in the artful manipulation of someone whose trust you need, you will be making both a moral and prudential error. The moral error is obvious. The prudential error comes because many intelligent people, targeted for conscious manipulation are likely to figure out what you are trying to do and resent your action. Seems to me then the obvious moral error extends to less intelligent (so regarded) individuals and to groups of individuals of all stripes. Which presumably means Mr Munger has never utilised the methods he has researched so digligently.