1. It offers owners and/or founders of the company liquidity, which is essentially why they started the company in the first place. Just because you own an ama

1. It offers owners and/or founders of the company liquidity, which is essentially why they started the company in the first place. Just because you own an amazing company doesn't mean you want to keep your entire net worth in a single stock. 2. I would buy Apple shares if I could sell them at a moments notice. I wouldn't if I couldn't. 3. A liquid investment is generally valued higher than an illiquid one. 4. A higher valuation means the company is able to raise funding from the market at a later stage, by selling additional equity (if required) -- this is relevant for the company.