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Context in this quote: > Cereal sales have declined for years, and Kellogg's snack-bar business also has performed badly—with its once-strong Special K brand l
by Dwolb 9y ago
Context in this quote:
> Cereal sales have declined for years, and Kellogg's snack-bar business also has performed badly—with its once-strong Special K brand losing its allure with consumers
Kellogg’s doesn’t know how to build a business anymore and needs to go out and buy fresh young businesses like RXBar.
This purchase doesn’t just give Kellogg’s a new product to sell, it’ll probably help teach an old dog new tricks.
- deleted 9y ago[deleted]
- Maarten88 9y agoSpecial K cornflakes contains more fat and sugar than plain cornflakes, as well as powdered iron, and is then marketed as more healthy. Pure propaganda. No wonder they are loosing allure. Kellogg's is a brand that I try to absolutely avoid, ever since I became aware of their misleading marketing. Never had an RXBar, but now that Kellogg's owns it, I probably never will. I can even see from the picture that the No B.S. is a lie: what is in that "chocolate chip": lots of fat and sugar to begin with. What more?
- mszkoda 9y agoI haven't had them before but it looks like they do have very limited ingredients, still a lot of sugar, but it seems the sugar is all from dates which has a low glycemic index. Ingredients: Dates, Egg Whites, Almonds, Cashews, Cacao, Sea Salt, Natural Chocolate Flavor Nutrition: 210 Cals @ 9g Fat, 24g Carbs (6g Fiber, 15g Sugar, 3g Other), 12g Protein, 270mg Sodium, 330mg Potassium
- superb_herb 9y agoThey have simple ingredients and taste amazing --- I personally LOVE their chewiness. However, they dates are rather sweet and add a lot of sugar. But RxBars are a way better option than cliff bars or any other monster energy bars out there that are basically corn syrup and whey.
- greeneggs 9y agoI don't think that Clif bars technically have any corn syrup or whey. But maybe they are close enough, with sugar syrup and protein isolate. The Chocolate Chip flavor ingredients begin, "Organic Brown Rice Syrup, Organic Rolled Oats, Soy Protein Isolate." http://www.clifbar.com/products/clif/clif-bar http://www.clifbar.com/products/clif/clif-bar
- ch4s3 9y agoYeah, 15g Sugar is about 57% of the sugar you should have in a day.
- simias 9y agoYeah I feel the same way. Instead of actually making better, healthier products this industry actually tried to trick people through marketing. If your business relies on deceiving your customers (or worse, their parents) then frankly you're doing something wrong. I don't know how it is elsewhere but in France (maybe the whole EU?) they were forced to drop the "weight loss" argument from their marketing materials because it was unsubstantiated. So now they merely imply it. I enjoy eating cereal from time to time and I actually used to eat some every day but I decided to cut my consumption drastically because all my favourite brands are basically 50% sugar.