Brand recognition + brand decoupling? Brand recognition would allow them to push new products using the same brand (which people trust to be "no BS, healthy fo

Brand recognition + brand decoupling? Brand recognition would allow them to push new products using the same brand (which people trust to be "no BS, healthy food"). Brand decoupling could disassociate their "healthy" line of products from the rest of the crud they produce (outside of their bran cereal, most of Kellogg's stuff is laden with sugar and chemicals.) Also, AFAIK RxBar is sold just in the US.