I really like this idea. I can even imagine signing up. But before I sign up I need to see clear 3rd party validation from 3 or more reputable sources (e.g. Har

I really like this idea. I can even imagine signing up. But before I sign up I need to see clear 3rd party validation from 3 or more reputable sources (e.g. Harvard Psychology Prof) that this approach is effective. In a perfect world this would be specific to your site but I would settle for a strong linkage between the theory your site is built on and the research that backs it. Why? Because I'm too lazy to do that research myself so I need you to beat me over the head with it. Without that proof I just find myself thinking, "Hmmm good idea. I could use this. But does this work? Why should I trust this site? I could look into it but... too much work". Then I click back button. If you have that info somewhere on the site you need to put it front and center. You have about 10 seconds before I give up and bail.