Furniture has a huge warehousing problem. Buying furniture without seeing it is the pits. That means successful furniture stores have become massive, so you c

Furniture has a huge warehousing problem. Buying furniture without seeing it is the pits. That means successful furniture stores have become massive, so you can see the goods and buy immediately. In the midwest, Berkshire's Nebraska Furniture Mart and Ikea are are difficult to beat for staple furniture. But once you see it at Nebraska Furniture Mart (or something from the same manufacturer) you get an awfully sweet deal on it online. That's the near-term play. The long-term play of getting people to buy sight unseen will be far more difficult; Wayfair has traditionally tried price and ease of shipping/returns, but that only goes so far.