> how would you explain your strategy to Mozilla in the context of their lists? I'd explain this to Mozilla by showing evidence of high click through rates in

> how would you explain your strategy to Mozilla in the context of their lists? I'd explain this to Mozilla by showing evidence of high click through rates in directed and singular "Calls to Action" - whether that's downloading a browser update, pages with new products, and features. The easy to unsubscribe is also key here. But also seeking better/additional channels such as "advertising" on related products and services (much like the service they provide for Google)