Email is only "broken" if you don't use it properly. Email is plenty broken today even if you do use it properly. In my various business interests, we frequent

Email is only "broken" if you don't use it properly. Email is plenty broken today even if you do use it properly. In my various business interests, we frequently see mails bounced or silently dropped even though we were sending a legitimate message from one specific person in our business to one specific client or customer contact. We get rejections because a big mail service provider like Google has deemed certain types of attachments unacceptable. We get rejections because someone screwed up a blacklist and caught a server at a service provider we use in the net. Sometimes we get rejections saying our content is unacceptable or whatever words they're using for that this week, when we are literally just sending a standard form tax receipt that we are legally required to provide to our customer! If you aren't sending from a well-established system or with whatever extra levels of sender verification these services have deemed necessary these days, you're pretty much automatically going into someone's junk folder regardless of the importance, urgency or legitimacy of your message. I had literally never had a problem with legitimate business mail going into a recipient's junk folder until relatively recently, but in the last few years I've seen whole deals blown because a crucial meeting was happening abroad and information that we sent to a client in good time to meet their own prospects wasn't received and turned up in their junk folder that they hadn't thought to check (and this is with long-term clients we have exchanged literally thousands of messages with previously). Email is broken, and the likes of Google have broken it, and we can and should lay the blame squarely at their feet.