only because groupon said they were going to launch a business with that name, so the owner couldn't launch a similar business with the same name. he could hav

only because groupon said they were going to launch a business with that name, so the owner couldn't launch a similar business with the same name. he could have still squatted on the domain with an ad-filled landing page. if they tried to claim the domain (via an arbitration panel through the UDRP) by asserting ownership of the trademark, they would lose because the domain name was registered before the trademark was applied for.