5 ms·

Doesn't Facebook own whatsapp? They're not leaving Facebook, just switching from one Facebook property to another.

• s_kilk 9y ago
  Facebook do own Whatsapp, but if people are staying in Whatsapp then they're never engaging on the Facebook platform, and thus never generating ad revenue. It's strictly a loss for Facebook, unless they can figure out how to monetize Whatsapp to the same extent as their main platform.
• dazc 9y ago
  You are correct but if the trend is moving from a heavily monetised property to one that isn't....?
  • bionoid 9y ago
    ... then they will monetise it.
    • dazc 9y ago
      ....then people will flock elsewhere, maybe?
      • fwn 9y ago
        Which is reasonable, given that WhatsApps social graph is your phonebook and therefore portable. This is different with facebook or facebook messenger.