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This. SMTP is broken because EmailSPs have found people to be spammy - using verify and messages with zero content to find addresses of people not opted in. Ad

This. SMTP is broken because EmailSPs have found people to be spammy - using verify and messages with zero content to find addresses of people not opted in. Added additional ways to track for 'are we sure it is a user' is just another way that bypasses privacy to be able to send more email. Solution? Get real leads, not just honeypots. Make your unsubscribe so easy. Keep customers active with promotions and products.

bigiain 9y ago
"Keep customers active with promotions and products." Sure, but that isn't exactly easy to do for Mozilla in these cases. The people on these lists are not "customers" and they almost universally do not want "promotions and products" in the ordinarily understood meaning. Serious question - how would you explain your strategy to Mozilla in the context of their lists?
- smileysteve 9y ago
  > how would you explain your strategy to Mozilla in the context of their lists? I'd explain this to Mozilla by showing evidence of high click through rates in directed and singular "Calls to Action" - whether that's downloading a browser update, pages with new products, and features. The easy to unsubscribe is also key here. But also seeking better/additional channels such as "advertising" on related products and services (much like the service they provide for Google)