I wonder how much of this is IGN wanting to get into a SaaS business and see this as a way to acquire there way there, and take on Steam? That could add a nice

I wonder how much of this is IGN wanting to get into a SaaS business and see this as a way to acquire there way there, and take on Steam? That could add a nice revenue stream and help let them diversify from the advertising model which is increasingly facing downward pressure on RPMs from companies like FB and Google. Interestingly enough, if built up sufficiently, it lets them better align their interests with their users. Instead of making the experience slower and more cluttered with additional display ads, they can focus on creating an awesome UX (if you become a subscriber of course). As a gamer, I have my doubts about this happening given IGNs history, but one can always be hopeful.