3 ms·

Seems like they built a useful and profitable retail and info site, could have done this without paying 300k for chocolate.com probably

• rms 19y ago
  but then they would have needed to market themselves. 300k was a cheap marketing budget here.
• rob 19y ago
  But a generic domain such as 'chocolate.com' probably receives tons of targeted, type-in traffic every day that can result in $$$ if they know how to convert their visitors.