Whats the actual strategic thinking behind this? IGN expanding into retail? Why? They're effectively media company. I dont see any sense in this acquisition. An

Whats the actual strategic thinking behind this? IGN expanding into retail? Why? They're effectively media company. I dont see any sense in this acquisition. And that worries me. Do they understand what made HB so successful, are they going to give it managerial autonomy, what are their plans?