>Why should a person's mere nonexistence prevent you from serving an ad to her? You have built a scalable technology platform; it hardly seems fair that your gr

>Why should a person's mere nonexistence prevent you from serving an ad to her? You have built a scalable technology platform; it hardly seems fair that your growth should be limited by the human species's comparative lack of scalability. (Via Matt Levine, tongue firmly in cheek) http://www.thevab.com/wp-content/uploads/2017/09/Facebooks-Reach.pdf http://www.thevab.com/wp-content/uploads/2017/09/Facebooks-R...