That's impressions (even those can be gamed). If you promote a tweet or account on Twitter, you will get billed for Engagements (RTs, likes, follows). https:/

That's impressions (even those can be gamed). If you promote a tweet or account on Twitter, you will get billed for Engagements (RTs, likes, follows). https://business.twitter.com/en/advertising/campaign-types/increase-tweet-engagements.html https://business.twitter.com/en/advertising/campaign-types/i...