What a difference a word can make: This post heading: Google is building an anti-Amazon alliance, and Target is the latest to join and the source article: G

What a difference a word can make: This post heading: Google is building an anti-Amazon alliance, and Target is the latest to join and the source article: Google is essentially building an anti-Amazon alliance, and Target is the latest to join The one word changes the article from providing an interpretation of a set of facts to a declaration of a proven fact. Since Recode has some gravitas the difference is even greater than if it was a blog mill churning out click bait.