Exactly. At the end of the day, if the problem is not handled, the entire house of cards collapses. At some point, your users abandon your product over the ba

Exactly. At the end of the day, if the problem is not handled, the entire house of cards collapses. At some point, your users abandon your product over the bad UX. At some point before this abandonment, it becomes clear these consumers are looking for more - users are just now starting down that road, I would say. Ball is basically in Twitter's court at this point. Will they adapt? We will see!