My employer is consistently ranked as one of Glassdoor's 'Best Places to Work', and also regularly encourages staff to write reviews on the site (though without

My employer is consistently ranked as one of Glassdoor's 'Best Places to Work', and also regularly encourages staff to write reviews on the site (though without any actual or implicit incentivizing, as far as I know). Make of that what you will. In my view, encouraging staff to speak honestly of their positive experiences with the company is a reasonable objective from a PR perspective (this is really a PR issue, not HR). Coercing such feedback of course would be unethical, but I think it's awfully presumptuous to assume any company was doing such just because some good reviews showed up with auspicious timing.