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Yeah, but they are still real accounts that exist. AFAIK, whether they're operated by humans or machines isn't a consideration when reporting user numbers.
by bradleyankrom 9y ago
Yeah, but they are still real accounts that exist. AFAIK, whether they're operated by humans or machines isn't a consideration when reporting user numbers.
- BoiledCabbage 9y agoBut your comment almost says it: Whether or not they're actual users isn't a consideration when reporting user numbers. Are they reporting user numbers or account #s? Is it ok if they generate 1billion accoints themselves? Why/why not? What's different? Impressions are based on "eyeballs" on ads. Machines look at ads. Customers can project ad blocker %.
- bradleyankrom 9y agoIntent to defraud would be clear if they generated a billion new, fake accounts.
- ImSkeptical 9y agoWhy is it not clear if they report metrics that suggest they have more users and higher engagement than they do?
- beepboopbeep 9y agoThe purpose of buying ad space is to expose your product to people as an impression or as an action. If I tell you I can sell you a service that will show your ads to 10 people and you agree to give me money for that statement, but 5 of those people are running 2 accounts each, that's misleading and, dare I say, fraudulent.
- rhizome 9y agoYou're wading into "plausible deniability" territory.