Personally, I think developers are the best writers/ content marketers -- when I was at WIRED, I regularly mined forums and community groups to spot talent. For

Personally, I think developers are the best writers/ content marketers -- when I was at WIRED, I regularly mined forums and community groups to spot talent. For one thing, a lot of developers are natural advocates for a point of view, and for building community, and starting/hosting conversations, and content marketing is a natural extension of that.