Focus on something in demand and sell yourself as experts in it. The problem of many agencies is that they offer to do everything and anything and because of th

Focus on something in demand and sell yourself as experts in it. The problem of many agencies is that they offer to do everything and anything and because of that appear desperate and not serious. When you're one of the best in a specific area it's much easier to sell your services, and also easier to expand your focus later when you're established and recognised.