Based on the job listings they've had for the past few months I think they're actually building a computing platform. I expect the first iteration to not be as

Based on the job listings they've had for the past few months I think they're actually building a computing platform. I expect the first iteration to not be as visually immersive as their old homepage lead people to believe (think more like a traditional heads up display, less like a Black Mirror-style AR device), but none-the-less they have the ability to reimagine and transform computing in the way that the original iPhone did. That said there's a large risk they're lost in the dustbin of technology if they can't convince consumers to wear a computer on their face. But potentially getting in on the next iPhone for only a billion dollars is a bet a lot are willing to make.