> in this case the author might be referring to herself There is no "might". This is an ad disguised an article. In the final paragraphs, she writes: Watching

> in this case the author might be referring to herself There is no "might". This is an ad disguised an article. In the final paragraphs, she writes: Watching the pattern repeat with my dad and the experts I was charged with supporting, made me want to solve this problem. It’s why I want help companies understand how to optimize the options for their technical experts — and, to help technical experts carve their own path. The final portion is a hyperlink to elsewhere on the site where you'd sign up for her service/coaching. The missing career path in question is pay me and I'll figure it out for you. Edit: It's not that I'm against services like this. By all means, if you have helpful information that get people where they want in life, charge however much you see fit before sharing. The annoyance is this is really an adicle with zero information. It's called The Missing Career Path for the Technical Expert for crying out loud, but it tells me nothing about the path in question. At least with other adicles (like Cloudflare) that I've seen on HN, they actually have helpful tech information (even if considered shallow) before trying to sell a service.