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If they know numbers are inflated falsely, arent they duping advertisers than? If using CPM and 50% of impressions are fake, that halves their revenue. Facebook
by sharkmerry 9y ago
If they know numbers are inflated falsely, arent they duping advertisers than? If using CPM and 50% of impressions are fake, that halves their revenue. Facebook, Twitter, etc, all the same
- ivan_gammel 9y agoI'd guess that it would be traffic-expensive for bots to produce impressions, unless its a distributed botnet or it is a question of survival for bot accounts.
- eanzenberg 9y agoI can't speak for instagram facebook etc. but the industry is continuing to move away from cost per impression (which can be duped by fake accounts) to cost per "action", where action happens further down the funnel (registration, 28-day retention, in-app-purchase, etc.)
- eric_h 9y agoYeah - we worked with a company that bought some traffic on a cost per impression basis relatively recently, and all of a sudden we had a significant burst in errors being reported. The user agent for the devices experiencing the errors were all an old version Firefox. Turns out that version of Firefox was the default for some version of Selenium, and all of that traffic was coming from bots running in data centers. Moral of the story, don't buy cost per impression from any company with anything but the best reputation, because that market is saturated with bots.
- sharkmerry 9y agoHow is that determined though? If I google for a brand name and the first link is an Ad by the company to their website and the first organic link is their website. Does google get credit for that lead if I click the ad vs the organic link? I was going to the brands website either way