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>Secondly we are suprised by the high number of fake followers in the business. Almost a third of 7 million followers of Swiss influencers appear to be fake. Ab
by jaclaz 9y ago
>Secondly we are suprised by the high number of fake followers in the business. Almost a third of 7 million followers of Swiss influencers appear to be fake. About 30 of the analyzed influencers appear to have more than 50% fake followers. Among those are quite some who advertise products of smaller and larger Swiss companies on a regular basis.
So, in a country (with all due respect) hardly "at the center of the universe" for (say) design, fashion, and similar with approximately 8.5 million people, 115 "influencers" have 8.5 million followers.
Even taking into consideration foreigners (after all it is the internet and it is "global"), is it a surprise that a large part of them are "fake"?
- fwn 9y agoThe US has a population of roughly 323 million. @katyperry, @justinbieber, @BarackObama, and @taylorswift13 have 387 million followers. What does that tell us? Nothing. As you say, the internet is global.
- jaclaz 9y agoWell, I find hard to believe (remember that this is limited to Instagram and to "market influencers", none of the ones mentioned are rock stars, presidents of the US, etc. that I believe have a more transversal audience) that the total amount of followers is so large. The intended audience seems to me pretty much "narrow" at least from the few examples given on the article under "Illustrative examples of Swiss Instagram influencers". These are seemingly all fashion related, targeted to an audience (my personal estimate) of women in the 16-40 years old range, maybe even a more restricted age range. And Switzerland is not - I believe - considered an international (worldwide) reference for fashion. Of course my reasoning is based not on any data, so it may be well off, but I would have expected an even higher number of "fake" followers, not a smaller one than what the researchers found.