That's a projection on any author of any form of content. The basic form of all of the ideas are usually accessible for free in blog posts or podcasts. But th

That's a projection on any author of any form of content. The basic form of all of the ideas are usually accessible for free in blog posts or podcasts. But then they make a book that organizes them better and ties them together. You could rent it from the library for free, which is often encouraged, or spend $15 and own it. And then from the book they offer seminars. And from the seminars they offer retreats. It's completely up to you what level you want to engage with the material — maybe a student reads the blog post because they want to save money, maybe an adult buys the book because they want to get the information more efficiently and save time, maybe a company hires the seminar to disseminate the information to dozens or hundreds of employees, or an individual attends because they want specific advice to their situation, maybe an executive or passionate follower does the retreat to connect with the founders on a more philosophical level and get a very personalized experience.