Sad to say I can't find it. But it had interviews of top sellers of t-shirts. These people would literally type random English letters into online search engi

Sad to say I can't find it. But it had interviews of top sellers of t-shirts. These people would literally type random English letters into online search engines (obviously not Google) and see what got auto-suggested. Then they'd choose the auto-suggestions that literally looked the prettiest or coolest to them. Maybe change a letter here or there to make it look even more cool. Then off to the t-shirt printers.