If it's a widely useful startup and a genuinely good idea, it won't be as hard to get noticed. For something more technical/niche oriented, it's going to be har

If it's a widely useful startup and a genuinely good idea, it won't be as hard to get noticed. For something more technical/niche oriented, it's going to be harder. I'd recommend Seth Godin's "Unleashing the Ideavirus" for a good outline on how to make your product viral.